Parallon will deliver the Etisalat Service Level Management solution

Parallon in partnership with Hewlett-Packard Middle East and MDS were awarded the Etisalat Service Level Management project. The quality of HP Software, the dynamic sales team of HP Middle East, the expertise of Parallon and a long relationship with Etisalat was a winning combination for this deal. "We have witnessed an increase in demand for Telecom SLA solutions in South Europe and the Middle East given the trend of large organizations to outsource their wide area networks to Telecom providers. Our expertise in such SLA solutions has grown over the years and we have even developed a business logic bus integrated with the HP BTO software to satisfy specific needs for Telco SLAs where practical problems in incorporating complex business rules, long term data retention, exceptions and integration to BSS/OSS systems are not easy to address with a standard products. Parallonís deep knowledge of Telecom business and HP software management platform along with our implementation and IT management experience has brought us into the spotlight nowadays. Our loyalty to HP as a technology and business partner, the hard work and dedication of our team, the attention to detail and quality results, and following a strategy of focused core competencies offered across multiple geographical markets, have placed us way ahead of the competition and positioned our company for future high growth. Despite the troubled global market situation, Parallon is growing fast with nearly 500% increase of booked sales in the Middle East compared to the same period in 2008 and we will be stronger and ready to expand further when the markets recover", Said George Petrides, Managing Director of Parallon.

About Etisalat: Etisalat has been the telecommunications service provider in the UAE since 1976, and has built up a modern telecom infrastructure and established itself as an innovative and reliable operator. Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East in terms of capitalization and revenues. The Corporation is the largest contributor outside the oil sector to development programmes of the UAE Federal Government, and is an award-winning socially responsible corporation. Etisalat has also won accolades from across the region for its nationalization programme. Etisalat also owns and operates subsidiaries in Saudi Arabia, Burkina Fasso, Egypt, Sudan, Pakistan, Nigeria and Indonesia.

About Parallon Systems: Founded in 2001 and headquartered in Nicosia, Cyprus, Parallon is an Information Technology Infrastructure and Service management consulting firm operating in South/East Europe, Middle East and Africa. Parallon is a Resource Alliance Partner of Hewlett-Packard for Central/East Europe, Middle East and Africa and a Gold HP Software Partner. Parallon has delivered HP Software solutions in more than 40 customers in 10 countries in the telecommunications, banking and petrochemical sectors.